Hydroholics LLC. Rolls Into SEMA 2012 With a Red Hot 2011 Hyundai Genesis Coupe

2011 Hyundai Genesis as seen during 2012 SEMA Show
2011 Hyundai Genesis as seen during 2012 SEMA Show
Having previously shown a project car at SEMA, Hydroholics LLC. president/owner, Eric Towne, and co-owner, Leslie Towne eagerly got the ball rolling on their 2012 SEMA build.

This 2011 Genisis Coupe sported an AEM air intake during the 2012 SEMA Show
This 2011 Genisis Coupe sported an AEM air intake during the 2012 SEMA Show
Some project car builders incorporate extreme modifications to their undertaking. To the contrary, Hydroholics had a conviction to abide by the adage "Less is more" as their scheme. "We just really wanted to have a car that was clean and simple," explained Eric Towne. "Nothing too wild. But it would still stand out from the others."

Lacking the resources to physically embark upon the project themselves, the team opted to sponsor the 2011 Hyundai Genesis Coupe and turn to those whom they considered the best-of-the-best in their fields to actually execute the build.

"We have some of the best shops here in Arizona build the vehicles," stated Townes. "This is actually only my second year going to SEMA, and it takes some time preparation to get everything ready for your vehicle."

Immediately upon leaving the dealership, the car became the focus of the needed modifications to meet Hydroholics standards and aspirations. The first item on the agenda was an exhaust system. That in mind, they turned to ARK Performance cat back exhaust to perform the task with confidence.

This 2011 Genesis caught much attention during the 2012 SEMA Show
This 2011 Genesis caught much attention during the 2012 SEMA Show
Although this was only their second SEMA build, the crew at Hydroholics was perfectly aware that it was essential for their project to please the eye. Working with Vossen, they came up with 20x10.5" and 20x9" wheels to promote a look of beauty and performance.

Hydroholics built this red 2011 Hyundai Genesis to display their passion for suspension at SEMA 2012
Hydroholics built this red 2011 Hyundai Genesis to display their passion for suspension at SEMA 2012
Hydroholics is proud of the fact that they supply one of the top of the line hydraulic suspension parts on the market, and would certainly add their know-how and service to the project. The hydraulic system they chose to install consisted of a two-pump, eight-dump setup, and two kinetic batteries. "This feature is what gets most of the attention on the car," ensured Towne. "

With the mechanical modifications finalized, Eric and Leslie Towne focused on providing the ride with an impressive sound system. Dropping the vehicle off at Level 10 Audio and Performance, they were pleased with the results. The company installed a pair of 10" JL Audio subs, and built and installed a custom stereo system in the trunk.

2011 Huyndai Genesis Coupe - at SEMA 2012
2011 Huyndai Genesis Coupe - at SEMA 2012
Eager to enhance the looks of the car's body the Hydroholics crew turned to BC Auto Body to make a few needed modifications. The largest project pertaining to the exterior of the vehicle consisted of shaving the trunk. With that under their belts they wrapped up the aesthetics by painting some interior pieces, and accented a few pieces under the hood.

Eric Townes, owner of Hydroholics LLC., finished building this beauty just in time for SEMA 2012
Eric Townes, owner of Hydroholics LLC., finished building this beauty just in time for SEMA 2012
Speaking of "under the hood", the Townes opted to make a mechanical modification there as well. "We went with the AEM intake," recalled Eric Towne. "We knew it would produce some impressive horsepower and sound best with the ARK exhaust. I experienced my first AEM product about seven years ago on my Chevy crew cab. I've loved them ever since," he continued. AEM offers some of the best products for any vehicle and will last many years."

With the SEMA show barely in their rear view mirror the fruit of their labors have just begun to come to fruition. In fact, having only displayed the car at one show, they were awarded with first in class and best hydraulics.

Although Eric and Leslie Towne wowed the crowds at the 2012 SEMA in Las Vegas, Nevada, they still have plans to make even more modifications to the their Hyundai Genesis Coupe in the future.

"We plan on displaying the car at many more shows throughout the years, "explained the car owners. "And we hope to receive more awards. Our goal for the upcoming years is to finish the interior, and add some more performance under the hood. Once the project is complete, we are planning to do a photo shoot of the car."

To find all AEM products for your vehicle, use the AEM Product Search link on AEMintakes.com. To find an AEM dealer use and the Where to Buy link on AEMintakes.com.