Bryan Kehl and His AEM Equipped Hyundai Veloster Turbo Complete the Targa Trophy Experience

With its standout appearance Bryan Kehl reasoned his Hyundai Veloster Turbo would be ideal to promote his company.
With its standout appearance Bryan Kehl reasoned his Hyundai Veloster Turbo would be ideal to promote his company.
In the classic 1981 hit comedy "The Cannonball Run," a movie about a cross country race, Burt Reynolds declares "I don't believe in insurance - there's no risk in it." San Fernando Valley, California resident Bryan Kehl has an entirely different take on that philosophy, as he owns Kehl Insurance Services LLC. Kehl recently completed a Targa Trophy Experience event, which is a car club that bills itself as an "Automotive Lifestyle Culture." The event started at the Red Bull headquarters in Santa Monica, traversed along only back roads, and ended in Las Vegas five hours later.
What impressed Kehl most was how straightforward the AEM installation procedure was and how sweet his engine purred.
What impressed Kehl most was how straightforward the AEM installation procedure was and how sweet his engine purred.


Having recently completed the modifications on his new 2013 Hyundai Veloster Turbo, Kehl and his navigator, Jesse Granat made the Targa Trophy run to promote his company and his newly formed relationship with AEM, and in the process they had a ridiculously good time. We talked with Kehl to get the low-down.

This may well be the first cross-promotion between an insurance company and aftermarket manufacturer; can you give us some insights into how it came about and what the thinking was behind it?
"I had started modding my Hyundai Veloster Turbo almost immediately after purchasing it, and with each performance, sound and aesthetic improvement, it soon became an obsession! As part of these upgrades I had always wanted an intake, but read in online Forums that the intakes for the Veloster were insanely loud. After much research, I was sold on the AEM, for its combination of performance, strong loyal following among car enthusiasts, proper fitment, and the fact it wasn't annoyingly loud like some aftermarket intakes (cough, cough, Injen). So, just before placing an order for the AEM Cold Air Intake, my good friend and employee Jesse thought it would be wise to ask AEM for a sponsorship for the upcoming Targa Trophy event. Since I was interested in advertising for my young Insurance Agency, we thought it could be an interesting cross-promotion to pair up with AEM…and the rest is history!"
The famous Wet Republic pool with a performance from Deadmaus made for a perfect post event chill session.
The famous Wet Republic pool with a performance from Deadmaus made for a perfect post event chill session.


Give us your angle on the Targa Trophy Event and is this the first time for you and Jesse Granat at the event?
"Well, Targa Trophy is a high-speed scavenger hunt of sorts. It's basically a contest that factors a combination of speed, accuracy in performing assigned tasks along the route, and of course fun. I had never participated in Targa Trophy, but Jesse had made the last run in San Diego a few months prior, and he said it was the most fun he had in years. I was interested in Targa Trophy as it is geared toward high-end exotic cars, with an interesting mix of JDM, classic, and one-off vehicles as well. Who doesn't want to drive among that crowd? I purchased my Veloster Turbo early in 2013 as an advertising car for my Insurance Agency. With its quirky, yet sporty looks, it gets attention. It is the perfect car to vinyl wrap and to advertise with."
Kehl says that he immediately felt the AEM Cold Air Intake performance increase when driving.
Kehl says that he immediately felt the AEM Cold Air Intake performance increase when driving.


Your evening at the Targa Trophy after-party, with VIP entry to Hakasan Nightclub, sounds like crazy good times, care to share any of that experience?
"The VIP to Hakkasan was pretty amazing. There was a line a mile long to get in, and a steep cover charge as usual. As part of the Targa Trophy event though, we got right in free of charge, and we were ushered into a large private lounge where we had drinks, shared stories of the fun and crazy day, and announced awards for the winning times. I heard from more than a dozen people that there were car crashes, many CHP tickets issued, and a major dust storm that hindered the route. The back roads and highways we took from Baker to Vegas were the most talked about, from hairline turns, Cliffside drop-offs, and wide open roads (where a Nissan GTR hit a top speed of 185 mph). Time flew by that night, but great music, too many drinks and great company made for a perfect end to a perfect day. Needless to say, the next day poolside at the famous Wet Republic pool (with VIP entrance as well) where Deadmaus performed live, offered the best respite from the prior manic race."

So how do you like your Hyundai Veloster Turbo with the AEM cold air intake?
"The Veloster Turbo is a fun zippy car to begin with, but with the AEM Cold Air Intake, it sounds how it should - a bit meaner, but not overly loud like some intakes on the market. I could feel a nice gain on the 'butt-dyno' as well. I am so happy with the fit and finish of the piece as well; it really complements the engine compartment nicely, and it's super easy to clean. I was most impressed with the ease of installation, and the fact that I did not need to tweak anything or add spacers, etc, to make it fit. AEM produces great sound, performance, and aesthetics!"

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